July 28, 2016 — The first question clients and stakeholders seek answers to with any digital product and/or service today — and rightly so — is how to establish an effective user experience. We, as designers, however, know that good design and a good user experience are rarely achieved by … Read More…

February 16, 2016 — As I was leading my course in responsive web design between 2011 and 2012, I kept stumbling over the process of wireframing. My students tended to focus on the wireframe as being the end game in the planning process. They didn’t understand that responsive design focuses on … Read More…

February 5, 2016 — Nothing is perfect on the web. We can’t make sure that our websites always work as intended, but we can try our best to design resilient and flexible websites that aren’t that easy to break — both in terms of interface design and security. Yet neither resilience … Read More…

June 11, 2015 — Publishing content to the web is expensive. I know what you’re thinking: no, it’s not; it costs nothing, especially when compared to print. And you would be right, from a certain point of view. The problem is that publishing is cheap. This seduces you, … Read More…

March 24, 2015 — You’ve put a lot of thought, time and effort into creating great content, and you want users to have a great experience with your content. While you might have created the best content in the world, you don’t get to choose how users access it. That’s why it’s important to … Read More…

December 3, 2014 — A common mistake with localized websites is considering the translated content to be just another version of the pages in the original language. Translation isn’t everything. Of course, for the user it’s all about the content: Is the content relevant and understandable and … Read More…

November 11, 2014 — What you say in a user experience matters. How you say it matters equally. The way you frame communication, or how you say something, could be extremely effective at persuading people to start using your product (or to use it more). So, how do you frame messages effectively? … Read More…

October 24, 2014 — Content is hard. It takes a lot of planning, collaboration and governance to produce high-quality content that meets business needs, speaks in an authentic way and targets an audience effectively. Whether you’re an agency working with clients, or an in-house team working … Read More…

October 20, 2014 — Information architecture (IA) is one of those buzzwords you’ve probably heard before. It refers to the organization of the information on your website and how it all fits together. When planning your IA, involve users of your website in the process as soon as you can. Read More…