April 5, 2016 — I’ve never been a fan of color theory. I think it’s because I’ve always been a bit hopeless at it. I’d love to be able to sit there, color wheel in hand, and pick out complementary, split-complementary and triad color schemes, impressing all of my friends, family and clients … Read More…

October 22, 2014 — When you browse your favorite website or check the latest version of your product on your device of choice, take a moment to look at it differently. Step back from the screen. Close your eyes slightly so that your vision is a bit clouded by your eyelashes. Can you still see … Read More…

October 4, 2012 — The trouble with a color’s name is that it never really is perceived as the exact same color to two different individuals —_especially if they have a stake in a website’s emotional impact. Name a color, and you’re most likely to give a misleading impression. Even something … Read More…

February 8, 2010 — In the previous two parts of this series on color theory, we talked mostly about the meanings behind colors and color terminology. While this information is important, I’m sure a lot of people were wondering when we were going to get into the nitty-gritty of actually … Read More…

February 2, 2010 — If you’re going to use color effectively in your designs, you’ll need to know a few color concepts, as well as color theory terminology. A thorough working knowledge of concepts like chroma, value, and saturation is key to creating your own awesome color palettes (which … Read More…

January 28, 2010 — There are few things in design that are more subjective—or more important—than the use of color. A color that can evoke one reaction in one person may evoke the opposite reaction in another, due to culture, prior association, or even just personal preference. [Content … Read More…