July 2, 2015 — People have many tough decisions to make; whether they should use your application or website to accomplish a task shouldn’t be one of them. Your design team can take advantage of our knowledge of the human mind and human behavior by accounting for a number of heuristics, or … Read More…

June 11, 2015 — Publishing content to the web is expensive. I know what you’re thinking: no, it’s not; it costs nothing, especially when compared to print. And you would be right, from a certain point of view. The problem is that publishing is cheap. This seduces you, … Read More…

May 8, 2015 — As the web continues to evolve at a breakneck, Moore’s-law pace, the divisions between traditional design and development are increasingly shifting. The “learn to code” movement is also gaining momentum among designers, but you’d be hard pressed to find a similarly strong … Read More…

April 23, 2015 — Let’s say you run a UX team. Better yet, let’s say you don’t. Let’s say you just want to do great work. You’re a consultant. You’re a newbie. You’re an intern. Your position is irrelevant. So is your title. What’s important here is that you want great UX to happen. You want … Read More…

March 4, 2015 — Slowly but surely, the official app stores of iTunes, Google Play and Windows Phone Marketplace have transformed into a digital battlefield. App developers have to fight for recognition or otherwise be drowned in an ocean of competing mobile applications. App store … Read More…

January 29, 2015 — The “diffusion of innovations” theory of communications expert and rural sociologist Everett Rogers attempts to identify and explain the factors that lead to people and groups adopting innovations (new ideas and technologies). Design teams that account for both usability and … Read More…

January 23, 2015 — It’s no secret that the digital industry is booming. From exciting startups to global brands, companies are reaching out to digital agencies, responding to the new possibilities available. However, the industry is fast becoming overcrowded, heaving with agencies offering … Read More…

January 21, 2015 — As members of design teams, we want as many people as possible to use what we create. This is true whether we are designing a specialized medical device for a specific type of surgery or something more mainstream, like a smartphone or video game console. We often focus on … Read More…

January 16, 2015 — It’s been three years since I launched my productized service. And, boy, did I do a lot of things wrong! But I’m glad I did. If it weren’t for the many mistakes I’ve learned from and lessons I’ve applied, my business never would have grown to replace my income as a … Read More…