July 22, 2014 — If you have to design an interface it’s almost obvious to think to begin the process by drawing. But is this the best way? I once casually started by writing an imagined human-computer conversation, and only afterwards I continued by drawing. This changed my way of … Read More…

July 11, 2014 — A/B testing, also known as split testing, is the method of pitting two versions of a landing page against each other in a battle of conversion. You test to see which version does a better job of leading visitors to one of your goals, like signing up or subscribing to a … Read More…

June 30, 2014 — When working on a project, have you ever felt that you and the rest of the team were making a lot of decisions based on assumptions? Having to make choices with limited information is not unusual — especially in complex projects or with brand new products. Phrases like “We … Read More…

June 24, 2014 — An “affordance” is a perceived signal or clue that an object may be used to perform a particular action. A chair sits at around knee height and appears to provide support. It affords sitting. A toothbrush has a handle a little longer than the human palm. It … Read More…

June 17, 2014 — How do you balance the creative control you give to the users, the usability of the product they make with your tool and the flexibility of that tool? We designers have always had a problem of handing over creative control to the general population — the basic users. There … Read More…

May 20, 2014 — The true power of the web has always depended on the open nature of its technology. Anyone who’s interested can create a website, and anyone with an idea could turn out the next Facebook. Technology takes no heed of gender, creed or race, but is reduced down to code and the … Read More…

May 13, 2014 — As a UX researcher, I’m always looking for novel ways to present information to the different audiences I work for. My collaborators and clients aren’t limited to UX designers, software developers and UI visual designers. Read More…

May 9, 2014 — How do we make navigation as simple and predictable as possible? As explained//www.smashingmagazine.com/2013/12/03/efficiently-simplifying-navigation-information-architecture/) of this series, the first two steps are to structure content in a way that naturally narrows the … Read More…

May 7, 2014 — How robust is your user experience design process? We all have our favored methods and techniques, but the general process is similar: Conduct research, prototype, then present to stakeholders and users. Read More…