January 14, 2016 — Every morning, designers wake up to happily work on their products, be they digital or physical, with an inner belief that people will want to use their products and will have a blast doing so. Perhaps that is a slight generalization; however, as designers, we tend to have a … Read More…

December 23, 2015 — Product teams in startups and mid-sized and large companies are all implementing usability testing and prototyping as a way to de-risk product development. As the focus shifts from engineering to prototyping, it is becoming increasingly important for anyone who creates … Read More…

December 16, 2015 — A user’s account on a website is like a house. The password is the key, and logging in is like walking through the front door. When a user can’t remember their password, it’s like losing their keys. When a user’s account is hacked, it’s like their house is getting broken … Read More…

December 4, 2015 — “Get out of the deliverables business” has become quite a mantra in the lean startup and UX movements. There’s much to love in that sentiment — after all, for every wireframe you make, you’re not shipping code to customers. But I’m worried that, just like with the concept of … Read More…

November 17, 2015 — To attract motivated designers and user researchers, keep your eye on the why. What’s the why? It’s the underlying purpose that brings you and your employees together. Why the why? Because if you focus only on what you need, then you run the risk of filtering down merely to … Read More…

November 11, 2015 — With this article, we start exploring various industries and study the current state of front-end, UX and performance of relatively complex websites. First up are airline websites. Some sections of the article were written by the editorial team. We’d love to hear your … Read More…

October 16, 2015 — You probably have a great product. You’ve done your usability deeds and you have a few core customers who regularly use your product. However, it just doesn’t stick out from the competition. It has a high bounce rate, only few users return, users abandon your product faster … Read More…

September 25, 2015 — Those of us who consider ourselves developers, including me, are very task-oriented. We like to be guided towards optimal results, and we find ourselves uncomfortable when there is no clear path to follow. That is why we all want to know how to do things; we like … Read More…

August 25, 2015 — The responsive design revolution is truly upon us (if it hasn’t already happened!), and even though e-commerce websites haven’t picked up responsive design quite as aggressively as in other industries, it’s becoming increasingly popular. So far, most of the responsive design … Read More…