March 16, 2016 — As UX professionals, we play a key role in raising the bar for customer experiences. A simple attention to detail is often what signals to the customer that we’re thinking about them. In the digital space, we focus on user interactions within applications devices and … Read More…

March 10, 2016 — Location-based services are growing in popularity every day, and beacon-based services are tipped to be the advertising goldmine of 2016. You may already be using location data and beacons to enhance your users’ experience with your websites, apps and wearables. However, the … Read More…

December 16, 2015 — A user’s account on a website is like a house. The password is the key, and logging in is like walking through the front door. When a user can’t remember their password, it’s like losing their keys. When a user’s account is hacked, it’s like their house is getting broken … Read More…

October 6, 2015 — According to Ian Carrington, Google’s mobile and social advertising sales director, speaking at Mobile Marketing Live back in 2012, more people in the world have access to a smartphone than a toothbrush. With that in mind, it’s perhaps not very surprising that there’s no … Read More…

September 10, 2015 — The word anticipatory comes from the Latin anticipare, which means “taking care of ahead of time.” We normally associate it with something that happens, is performed or felt in anticipation of something. In a way, most products contain at least one element of … Read More…

May 6, 2015 — As creators of the web, we bring innovative, well-designed interfaces to life. We find satisfaction in improving our craft with each design or line of code. But this push to elevate our skills can be self-serving: Does a new CSS framework or JavaScript abstraction pattern … Read More…

April 10, 2015 — There’s more to designing mobile apps than meets the eye. The task requires a deep knowledge of devices, and it often means changing the way we think — even if that means leaving behind much of what we’ve learned from designing for the web. I started my career like many … Read More…

February 10, 2015 — Imagine two futures of mobile technology: in one, we are distracted away from our real-world experiences, increasingly focused on technology and missing out on what is going on around us; in the other, technology enhances our life experiences by providing a needed boost at … Read More…

February 5, 2015 — If you work in the tech industry, it’s easy to forget that older people exist. Most tech workers are really young, so it’s easy to see why most technology is designed for young people. But consider this: By 2030, around 19% of people in the US will be over 65. Doesn’t sound … Read More…