April 6, 2017 — Did you know that bandwidth overage charges are (still) a problem and most users prefer not to rely on a developer? Well, I talked to 917 (real-life) users and created a guide to help others find the e-commerce software that suits them best. I completed this guide by … Read More…

March 22, 2017 — The checkout page is the last page a user visits before finally decide to complete a purchase on your website. It’s where window shoppers turn into paying customers. If you want to leave a good impression, you should provide optimal usability of the billing form and improve … Read More…

March 14, 2017 — Editor’s Note: Making big changes doesn’t necessarily require big efforts — it’s just a matter of moving in the right direction. We can’t wait for Paul’s new book on User Experience Revolution (free worldwide shipping starting from April 18!), … Read More…

February 22, 2017 — When you examine the most successful interaction designs of recent years, the clear winners are those who provide an excellent functionality. While functional aspect of a design is key to product success, aesthetics and visual details are equally important — particularly how … Read More…

February 15, 2017 — For luxury companies and upscale lifestyle service providers, excellence in experience is an essential component of the value delivered. Conceptually different from the mass market, the luxury domain relies not only on offering the highest differentiated products and … Read More…

February 6, 2017 — The virtual realm is uncharted territory for many designers. In the last few years, we’ve witnessed an explosion in virtual reality (VR) hardware and applications. VR experiences range from the mundane to the wondrous, their complexity and utility varying greatly. Read More…

February 2, 2017 — In a recent sales meeting for a prospective healthcare client, our team at Mad*Pow found ourselves answering an all-too-familiar question. We had covered the fundamental approach of user-centered design, agreed on leading with research and strategy, and everything was going … Read More…

January 30, 2017 — When I first visited Paris, it took me a while to get oriented and put together a route using the official map of the Paris metro. That’s all it took to spark the flame inside me to redraw it according to an entirely different set of principles. The goal was extremely … Read More…

January 18, 2017 — As the saying goes, “A picture is worth a thousand words.” Human beings are highly visual creatures who are able to process visual information almost instantly; 90 percent of all information that we perceive and that gets transmitted to our brains is visual. … Read More…