July 25, 2014 — No person is immune from the influence of the people and groups they encounter. As much as we would like to think that every thought we have is original, that every opinion we express is informed by facts alone, the truth is that we use others around us as a reference point … Read More…

July 22, 2014 — You resize the browser and a smile creeps over your face. You’re happy: You think you are now mobile-friendly, that you have achieved your goals for the website. Let me be a bit forward before getting into the discussion: You are losing users and probably money if responsive … Read More…

July 22, 2014 — If you have to design an interface it’s almost obvious to think to begin the process by drawing. But is this the best way? I once casually started by writing an imagined human-computer conversation, and only afterwards I continued by drawing. This changed my way of … Read More…

July 11, 2014 — A/B testing, also known as split testing, is the method of pitting two versions of a landing page against each other in a battle of conversion. You test to see which version does a better job of leading visitors to one of your goals, like signing up or subscribing to a … Read More…

June 24, 2014 — An “affordance” is a perceived signal or clue that an object may be used to perform a particular action. A chair sits at around knee height and appears to provide support. It affords sitting. A toothbrush has a handle a little longer than the human palm. It … Read More…

June 17, 2014 — How do you balance the creative control you give to the users, the usability of the product they make with your tool and the flexibility of that tool? We designers have always had a problem of handing over creative control to the general population — the basic users. There … Read More…

June 10, 2014 — When interacting with mobile devices, users have little patience for confusing interfaces or unnecessary steps that impede their progress. As designers, we must understand the role of momentum in effective user interface design and create experiences that keep our users … Read More…

May 28, 2014 — The mobile web is a harsh environment: mobile processors are slower than their desktop counterparts; network connectivity is flaky; bandwidth is low; latency is high; and touchscreen keyboards are slow. The best mobile web applications are the ones that excel at handling … Read More…

May 21, 2014 — Mobile has revolutionized the way we use the web. This is especially true of disabled users, for whom mobile devices open the door to a whole new spectrum of interactions. Read More…