January 8, 2014 — My colleague Ajay and I have been working at incorporating lean UX at the enterprise level for over two years. In studying it, I find that there’s a temptation to lay down rules, and if the rules aren’t followed… well, then, you can’t call it lean UX. At the end of … Read More…

November 19, 2013 — Most designers spend too much time with their designs to be objective about them. The best thing any designer can do is to collect feedback from real users. Testing uncovers pain points and flaws in a design that are not otherwise obvious. Read More…

November 11, 2013 — Product findability is key to any e-commerce business — after all, if customers can’t find a product, they can’t buy it. Therefore, at Baymard Institute, we invested eight months conducting a large-scale usability research study on the product-finding experience. We set out … Read More…

October 23, 2013 — Some websites outperform others, whether in their content, usability, design, features, etc. Details of interaction design and animation make a fundamental difference on modern websites. We’ll share some lessons drawn from various models and analyze why these simple patterns … Read More…

October 4, 2013 — Axure is a powerful tool for creating software prototypes quickly. Getting started with it is really easy; however, therein lies a danger. The tool is so intuitive that many users can be productive without undergoing any formal training. What they might not be aware of is … Read More…

September 24, 2013 — As more designers and writers look to analytics to inform their decisions, many still struggle to implement their findings in a sustainable, ongoing way. Too often, testing and analysis are one-off activities, providing plenty of important-looking numbers but not lot of … Read More…

August 13, 2013 — Touch devices have rightfully been praised for generally being much more intuitive than the decades-old computer mouse and keyboard. Users interact directly with touch interfaces, which narrows the gap between human act and software response. Read More…

June 14, 2013 —

Editor’s note: Please note that this article explores an entirely hypothetical scenario, and these are opinions, some of which you may not agree with. However, the opinions are based on current trends, statistics and existing technology. If you’re the kind of designer …

May 24, 2013 — As a mobile UI or UX designer, you probably remember the launch of Apple’s first iPhone as if it was yesterday. Among other things, it introduced a completely touchscreen-centered interaction to a individual’s most private and personal device. It was a game-changer. Read More…