September 2, 2011 — In a perfect world, cross-browser testing would be straightforward. We would download a legacy version of a browser, run it, and be able to instantly test our pages and scripts without a single care in the world. The reality of cross-browser testing, though, is very … Read More…

August 7, 2011 — At some point in the future, the way that all major browsers render Web code will likely be standardized, which will make testing across multiple browsers no longer necessary as long as the website is coded according to Web standards. But because that day is still a way off … Read More…

April 4, 2011 — In a previous article on Smashing Magazine, I described A/B testing and various resources related to it. I have also covered the basics of multivariate testing in the past, yet in this post I’ll go deeper in the technical details of multivariate testing which is similar to … Read More…

November 24, 2010 — The attention span on the Web has been decreasing ever since Google had arrived and changed the rules of the game. Now with millions of results available on any topic imaginable, the window to grab a visitor’s attention has decreased significantly (in 2002, the BBC … Read More…

October 6, 2010 — As Web technology improves, users expect Web-based widgets to be useful, content to be relevant and interfaces to be snappy. They want to feel confident navigating a website and using its functionality. They crave being able to get things done with little friction and on … Read More…

August 27, 2010 — Recently, A/B testing has come under (unjust) criticism from different circles on the Internet. Even though this criticism contains some relevant points, the basic argument against A/B testing is flawed. It seems to confuse the A/B testing methodology with a specific … Read More…

June 24, 2010 — A/B testing isn’t a buzz term. A lot of savvy marketers and designs are using it right now to gain insight into visitor behavior and to increase conversion rate. And yet A/B testing is still not as common as such Internet marketing subjects as SEO, Web analytics and … Read More…

June 7, 2010 — It is arguable that there is no goal in web design more satisfying than getting a beautiful and intuitive design to look exactly the same in every currently-used browser. Unfortunately, that goal is generally agreed to be almost impossible to attain. Some have even gone on … Read More…

June 4, 2010 — As you probably know, cross-browser testing is an important part of any developer’s routine. As the number of browsers increase, and they certainly have in recent years, the need for automatic tools that can assist us in the process becomes ever greater. In this … Read More…