December 30, 2015 — A company proves that it has a strong creative process by developing successful products repeatedly. We see this in companies like Apple, BMW and Google. Founders such as Steve Jobs formed a corporate culture with an intense focus on creativity and design. This culture … Read More…

July 17, 2015 — In the first part of the case study about Mail.Ru Group product design unification, I described our first approach — a mobile web framework. Aside from creating a unified visual style and interaction principles for a dozen services, we’ve also transformed our design … Read More…

July 2, 2015 — People have many tough decisions to make; whether they should use your application or website to accomplish a task shouldn’t be one of them. Your design team can take advantage of our knowledge of the human mind and human behavior by accounting for a number of heuristics, or … Read More…

March 4, 2015 — Slowly but surely, the official app stores of iTunes, Google Play and Windows Phone Marketplace have transformed into a digital battlefield. App developers have to fight for recognition or otherwise be drowned in an ocean of competing mobile applications. App store … Read More…

February 4, 2015 — Big companies are always trying to simplify the support and development of their large product portfolios. Mail.Ru Group (one of the two largest Internet companies in Russia, with more than 100 million monthly users), has about 40 products — even more if you add mobile and … Read More…

January 29, 2015 — The “diffusion of innovations” theory of communications expert and rural sociologist Everett Rogers attempts to identify and explain the factors that lead to people and groups adopting innovations (new ideas and technologies). Design teams that account for both usability and … Read More…

January 21, 2015 — As members of design teams, we want as many people as possible to use what we create. This is true whether we are designing a specialized medical device for a specific type of surgery or something more mainstream, like a smartphone or video game console. We often focus on … Read More…

January 16, 2015 — It’s been three years since I launched my productized service. And, boy, did I do a lot of things wrong! But I’m glad I did. If it weren’t for the many mistakes I’ve learned from and lessons I’ve applied, my business never would have grown to replace my income as a … Read More…

January 12, 2015 — The kickoff phase sets the stage for the success of your product. Without properly conducting this phase, your team might as well be working in the dark. The worst enemy in product development, after all, is ambiguity. During the initial design process for your product, … Read More…