May 23, 2016 — Creating an effective web design is like putting a puzzle together, with the various parts coming together to tame the chaos and form a whole, well-organized design. At the foundation of this organization are the gestalt grouping principles. In the first two parts of this … Read More…

May 10, 2016 — Have you ever wondered how elements come together to create successful designs? It’s no accident that compelling design just seems to work. What most of these designs have in common is the use of gestalt grouping principles to organize information that helps us understand … Read More…

May 3, 2016 — The perceptual process enables us to perceive the world through our senses of sight, smell, sound, taste and touch. In particular, our visual system processes vast amounts of information in its environment. Rather than perceiving elements separately, our brain organizes … Read More…

January 27, 2016 — The internet is a wonderful place (mostly). An unprecedented revolution in communication, it continues to empower more people to publish and share their knowledge than any other phenomenon in history. It is a limitless playground of ideas and unbridled creativity. Or is it? … Read More…

June 29, 2015 — A balanced composition feels right. It feels stable and aesthetically pleasing. While some of its elements might be focal points and attract your eye, no one area of the composition draws your eye so much that you can’t see the other areas. Balancing a composition involves … Read More…

April 29, 2015 — When someone lands on a page of your site what do you want that person to do? Where do you want them to look? What information do you want your visitors to notice and in what order? Ideally, you want people to see your most important information first and your next most … Read More…

February 27, 2015 — Has a client ever asked you to make the logo bigger? Maybe they asked that just after you completed their request to make a heading bigger. The new heading stands out, but now the logo is too small in comparison and isn’t getting noticed. The clients wants to make the logo … Read More…

February 6, 2015 — In the beginning of my professional career, I often struggled with status meetings. They regularly turned into back-and-forth conversation with a client who was making weird design suggestions. I often left these meetings feeling very confused, uncertain and demotivated … Read More…

January 9, 2015 — Think of all the people you know who inspire you, whether family and friends or public figures. Who are the most interesting, engaging and stimulating to be around? The ones with the great ideas and energy for life? These people almost certainly always ask questions and have … Read More…