April 8, 2010 — Professional networking is a critical component to a successful career as a designer. Whether it be for finding new clients or identifying opportunities for growth and improvement, a strong network of contacts is extremely valuable. In this article, we’ll take a detailed … Read More…

April 5, 2010 — I’ve been freelancing as a brand identity artist for about a year now and there are some things I have learned along the way. I researched a lot of articles about freelancing but all of them tended to say the same things, like don’t quit your day job until you … Read More…

April 2, 2010 — Banner ads, also known as display ads or image ads, are image-based advertisements that are widely popular online. Why are banner ads so popular? They are a cost-effective way to allow advertisers to attractively display their products and services online across an array of … Read More…

March 25, 2010 — Ah, the dreaded cover letter. Boring to write, difficult to get right, and you’re usually preoccupied by other things (such as the portfolio and resume, which are also really important). _Unfortunately, your cover letter is a company’s first exposure to you, and … Read More…

March 16, 2010 — It’s important to promote your design business. This is especially true when economic times are challenging, you’ve got news to announce, or you’re simply hungry for growth. Many forms of promotion are available to the modern designer – with banner ads and Google AdWords … Read More…

March 8, 2010 — The design profession is full of happy folks, and understanding why so many designers enjoy their work is not hard. But not all are so happy. If you’re not careful, the joy of getting paid to pursue your passion can be tainted by the less joyous realities of the professional … Read More…

March 3, 2010 — App Store is a competitive environment. Against more than 140,000 apps, all screaming for attention, how do you make sure your app gets its time in the spotlight? What does it take to get good media coverage? How do you get people to talk about your app—and, ideally, how do … Read More…

March 2, 2010 — I had the opportunity to work with some very talented and highly experienced designers who all had made the jump from other design fields to the Web. It was there, as part of that training, that I learned about critiquing, both giving and receiving, through regular design … Read More…

February 25, 2010 — Business Web application design is too often neglected. I see a lot of applications that don’t meet the needs of either businesses or users and thus contribute to a loss of profit and poor user experience. It even happens that designers are not involved in the process … Read More…