August 28, 2017 — Most apps developed and released in Google’s Play store are abandoned by their developers. Over half of these apps get fewer than 5000 downloads, and most apps are considered unprofitable. This article is not going to make you the next Instagram, but it will hopefully help … Read More…

April 4, 2017 — Regression testing is one of the most time-consuming tasks when developing a mobile Android app. Using myMail as a case study, I’d like to share my experience and advice on how to build a flexible and extensible automated testing system for Android smartphones — from … Read More…

March 8, 2017 — In a world driven by the Internet, mobile apps need to share and receive information from their products’ back end (for example, from databases) as well as from third-party sources such as Facebook and Twitter. These interactions are often made through RESTful APIs. … Read More…

February 20, 2017 — The mobile app market is growing faster than a beanstalk. The industry is huge and growing daily, and there is no end in sight. Expectedly, the mobile developer population has boomed, and the number of mobile apps in the market has hit new heights. The revenue generated by … Read More…

February 2, 2017 — In a recent sales meeting for a prospective healthcare client, our team at Mad*Pow found ourselves answering an all-too-familiar question. We had covered the fundamental approach of user-centered design, agreed on leading with research and strategy, and everything was going … Read More…

January 9, 2017 — The most popular mobile operating system is known to be Android. One of the main reasons for its popularity is its ability to run on a huge number of devices, not only on phones and tablets. We find Android on TVs, watches, cars, even fridges and mirrors. Android Wear is the … Read More…

December 20, 2016 — Back in 2007, the world met the iPhone for the very first time. After Apple’s product debut, it took less than six months for work to begin on PhoneGap, which would become one of the first and most adopted frameworks for hybrid mobile app development — that is, for apps … Read More…

September 19, 2016 — If there is one thing that will stand the test of time, it’s thumb placement on mobile devices. This makes consideration of the “thumb zone”, a term coined in Steven Hoober’s research, an important factor in the design and development of mobile … Read More…

August 24, 2016 — The bar is set high for today’s mobile apps. First, apps must meet the standard of quality that app markets expect. Secondly, mobile app users are very demanding. Plenty of alternatives are available to download, so users will not tolerate a buggy app. Because mobile apps … Read More…