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Author Victor Yocco

11 articles

Victor is a Philadelphia based researcher, author, and speaker. His book Design for the Mind, is available from Manning Publications. Victor frequently writes and speaks on the application of psychology to design and user research. You can follow him on Twitter @victoryocco

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Victor Yocco wrote

Social Identity Theory – How To Incorporate Social Influence Into Design

July 25, 2014 — No person is immune from the influence of the people and groups they encounter. As much as we would like to think that every thought we have is original, that every opinion we express is informed by facts alone, the truth is that we use others around us as a reference point … Read More…