August 9, 2009 — I have reached the conclusion that most organizations have a blog simply because they feel they should. Many marketing departments fail to “get” blogging and have poorly visited blogs with few comments. Because their blog fails to perform, they conclude that blogging is an … Read More…

May 12, 2009 — Which is more important,driving traffic to your website or encouraging as many people as possible to see your content? Believe it or not, they are not one and the same. Too often, we as website owners live and die by Web analytics applications. We fret about bounce rates, … Read More…

March 5, 2009 — Choosing a content management system can be tricky. Without a clearly defined set of requirements, you will be seduced by fancy functionality that you will never use. What then should you look for in a CMS? I have written about content management systems before. I have … Read More…

February 11, 2009 — We all make mistakes running our websites. However, the nature of those mistakes varies depending on the size of your company. As your organization grows, the mistakes change. This post addresses common mistakes among large organizations. Most of the clients I work with are … Read More…

February 3, 2009 — Twitter is the new big thing. With everybody from Britney Spears to Barack Obama now on Twitter, it is safe to say the social networking platform has gone mainstream. For many users worldwide Twitter has become a crucial tool for maintaining contacts, exchanging opinions and … Read More…

January 1, 0001 — Nothing is more frustrating than stubborn management entangled in dated workflows and inefficient processes. That’s why we created “Digital Adaptation”, a new practical book on how to help senior management understand the Web and adapt the business, culture, team structure … Read More…

January 1, 0001 — Many companies try to create a great experience for customers. But few are willing to make the changes required to deliver on that promise. In fact most don’t even realize just how bad their experience can be. Read More…