Paul Boag is the author of The User Experience Revolution and a leader in digital strategy with over 20 years experience. Through consultancy, speaking, writing, training and mentoring he passionately promotes digital best practice.
Are you fed up with hearing about yet another Silicon Valley Web application built with fairy dust and funded by magic pixies? If so, this post is for you. Most of us will never get to work on a Web application that is funded by venture capital and for which the business … Read More…
Truth be told, I am a philistine. When people talk about recycling, I don’t think of saving the planet. In my earlier post, “Lessons Learned: Productivity Tips For Running A Web Design Business,” I wrote about how we can reuse and recycle what we do in the Web industry to … Read More…
In recent years there has been a move away from generalist Web designers to specialists such as content strategists, user experience architects and front-end coders. Where once there was a single job, there are now many, with ever-narrower spheres of responsibility.
Not … Read More…
It didn’t work out as you expected, did it? The freelance life was supposed to give you more time with the family and free you from that incompetent boss. You even thought you might be better off financially. Instead, you’re working longer hours and under … Read More…
“How did you do that?” My colleague Leigh sounded impressed. He had been working with a problem client for weeks trying to get design approval. Then I came along and was able to get signed-off in a single conference call. “Can you teach me how you did that?” he asked. I … Read More…
Here’s a question for you: would you agree that creating a great user experience should be the primary aim of any Web designer? I know what your answer is… and youʼre wrong! Okay, I admit that not all of you would have answered yes, but most probably did.
Somehow, the … Read More…
If you work as part of an in-house Web team, you have my sympathy. If that in-house team is within a large organization, then doubly so. Being part of an in-house Web team sucks. Trust me, I know. I worked at IBM for three years and now spend most of my days working … Read More…
Whether freelancers, small agency founders or website owners, too many of us work alone. The downside of the digital revolution is isolation. The Web allows us to do alone what previously would have required a team of people. It also frees us from the constraints of … Read More…
Meet John the client. John runs a reasonably large website. He is a marketer who considers himself smart, articulate and professional. That said, he doesn’t know much about Web design, and so he needs your help. John comes to you with a clear set of business objectives and … Read More…
Whether you are getting a client to sign off on a website’s design or persuade a user to complete a call to action, we all need to know how to be convincing. Like many in the Web design industry, I have a strange job. I am part salesperson, part consultant and part user … Read More…